Cultivate Customer Loyalty and Reap Intel
Packed with practical applications that you can use with your organization right now. Readers learn techniques to keep customers informed about valuable products, programs, and services while creating authentic connections in an impersonal world.
Peter C. Kenny, Independent Market Strategist, Former Chief Global Market Strategist, Knight Capital Group
Valerie I. Sessa, PhD, Associate Professor, Department of Psychology, Montclair State University
Jason VanderPloog, SVP Operations, Net Access
Steve Clark, CEO New School Selling, Inc.
Also Available From:
- Baker & Taylor
- Follet Library Services
“Reach is often funny and thoroughly readable. The book is loaded with very practical and actionable advice. If taken seriously, it will help you in your relationships with colleagues, sales clerks, and family members as well as customers. This is a very well-written, useful, and quietly powerful book. It deserves to be read. If you are involved in business-to-business sales or customer service, it could change your approach, and maybe change your life.” Self-Publishing Review